One of the biggest challenges marketers face is navigating all of the online and offline channels to find those that work best for your specific audience. Direct mail offers a unique and inexpensive way to get in front of the prospects most likely to become your customers – and it works.
At YorkeDirect, a division of Yorke Printe Illinois, we recognize that successful, cost effective direct mail campaigns require more than just a mail house – you need a partner who knows how to target, reach, and connect with the right prospects to produce better qualified leads and higher response rates.
More is not necessarily better when it comes to direct mail. Mass mailings represent the most ineffective (and costly) approach to direct mail. Why waste money sending direct mail to people who have no interest in your message or product? We create a profile of your highest value prospects using information you already have about your current best customers. This is your target audience.
Most of the impact of your direct mail piece comes from mailing it to the right list in the first place. Once you’ve identified your target audience, the next step is to translate those traits and characteristics into criteria to build a mail list. Whether your client base is local or national, B2B or B2C, we build and segment your mail lists to reach prospects who will be receptive to your message.
The average response rate for personalized direct marketing pieces is typically 5-10X higher than for generic pieces. Connect with your target audience by crafting a message closely aligned with their preferences and lifestyles, and ‘speak’ directly to individual recipients by using variable data to personalize each piece.
The success of your direct mail campaigns should not be left to chance. It is impossible to understand what is and isn’t working unless you can track and measure the results. If this sounds like a lot of work (and math), don’t worry! Encore makes it simple by providing a personalized online dashboard where all of the tracking data from your direct mail campaign automatically accrues in real time.