Direct mail already works great for me. Why do I need Encore?

If direct mail is already working well for you, that is all the more reason to upgrade to Encore! The other three facets that are included in Encore were specifically chosen because they enhance the return on investment from standard direct mail campaigns.

If direct mail hasn’t worked for me in the past, will Encore make any difference?

Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.

Can I turn my current direct mail campaign into an Encore campaign?

Yes, easily! We can include it with the costs to any Yorke Print Illinois job, just let us know you want to and we’ll do the rest.