Encore: additional performance due to an audience’s demand

(def. Urban Dictionary).

YorkeDirect Encore from Yorke Printe Illinois

Do you ever think about all the people who receive your direct mail piece, visit your website, and then just disappear like dust in the wind? It isn’t your imagination – statistics indicate that 96% of the people visiting your website will leave without taking action! If only you could reach out to them again while your mail piece is still fresh in their mind…. Well, now you can, thanks to Encore.

Encore acts like a repeat performance for your direct mail. It adds an online Google ad campaign to your mailing that displays follow-up ads to your website visitors as they travel around the internet, keeping those leads warm until they’re ready to take action. It’s almost like mailing the piece again (and again) – for free! And the tracking data collected by Encore is accessed through your personalized online dashboard.

Encore includes four features seamlessly integrated into one package to maximize the impact of your direct mail. It consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:

step 1
mail pieces are sent


This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.

step 2
mail pieces are tracked

You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.

step 3
automatic online follow-up

Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.

step 4
phone call tracking

You can use this data to gauge the effectiveness of different strategies and marketing messages. Calls are also recorded for you to monitor and review the quality of lead reception and sales processes, and listen firsthand to the questions, concerns and interests of your prospects.